
Stm32 Virtual Com Port Device Driver For Mac Download
Those strings are indeed coded in the file usbdesc.c from the ST USB-Library. Windows sometimes does not detect the change in your device descriptors, since the device USB descriptors are saved in the system the first time you connect the device.
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When you plug the device again Windows checks its Vid/PID (Vendor ID - Product ID) and uses what it already knows about the device. When Windows doesn't recognize the modification.

You should try to assign another VID/PID to the device or delete the device instance from the device manager (right click-uninstall) and then plug the device again.